A creative touch: Jung von Matt/Elbe becomes lead agency for moovel

  • Mobility provider moovel Group GmbH chooses creative agency Jung von Matt/Elbe
  • Selection made in a multi-stage pitch
  • Jung von Matt/Elbe one of the most renowned agencies in Germany

The Hamburg-based creative agency is developing an integrated communication concept for the moovel app. The new campaign will be launched at the end of April.

"Jung von Matt/Elbe won us over with a great overall package of overarching strategy and spot-on creativity. With moovel, we offer a visionary app which simplifies mobility in cities significantly and, with the "moovel my way" campaign, will now be established as an emotional brand as well," says Dr. Bernd Schmaul, Chief Marketing Officer of moovel Group GmbH.

Dörte Spengler-Ahrens, Managing Director Creation at Jung von Matt/Elbe, on landing the budget: "We are delighted to provide communication support to this unique, innovative product on its further path to success, and to make moovel a sexy, must-have app."

moovel app: world's first one-stop-shop for urban mobility

The moovel app intelligently brings together various mobility providers, and shows users the best route from A to B: The mobility app combines local public transport, car-sharing providers car2go and Flinkster, mytaxi, Taxi-Ruf, rental bicycles and Deutsche Bahn. With the full integration of local public transport tickets in Stuttgart, moovel became the world's first provider to offer a complete one-stop-shop for urban mobility in November 2015. In addition to car2go and Flinkster, mytaxi and Deutsche Bahn, the moovel app can be used to book and pay for journeys by the transport modes within Stuttgart Transport Association (Verkehrs- und Tarifverbund – VVS). Tens of thousands of VVS tickets have already been ordered via the moovel app since the launch in Stuttgart. Booking and paying for local public transport tickets directly in the moovel app will be available in more German cities from 2016.

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