moovel (becoming REACH NOW), the leading provider of mobile ticketing solutions in North America, announced Wednesday that it has acquired Validated, a technology company that allows businesses, universities, retailers and restaurants to subsidize transportation for customers and employees and helps drive retail traffic to brick-and-mortar stores by offering ride subsidies to users of shared mobility services.
The moovel Group GmbH has launched an app-based mobility budget for more than 3,000 Daimler Financial Services employees in Germany: The ”Mobility Budget" includes a credit, which employees can use according to their personal preferences and book and pay for various mobility services using moovel's multimodal apps. The services include bus and train, the car sharing services car2go and DriveNow, the ridehailing service mytaxi and rental bikes. All offers can be booked and paid for directly via moovel apps - depending on availability in the respective city.
moovel Group GmbH has a customer base of 6.5 million people as of 31 January 2019, reflecting a growth rate of 69 percent in the last 12 months. Apps such as "Mobil in Düsseldorf" underline the innovative strength of the tech company. In the USA, moovel cooperates with 18 transportation companies, underscoring its market leadership in the field of mobile ticketing solutions for local transportation companies.
moovel Group products are used by five million people. The Daimler subsidiary is a Mobility-as-a-Service pioneer.