- Since November 2015, it has been possible to book and pay for local public transport tickets easily and directly using the moovel app
- Tens of thousands of individual VVS tickets have been booked via the moovel app since the launch
- moovel app update offers convenient new features
Stuttgart. With the full integration of VVS tickets in Stuttgart, moovel became the world’s first provider to offer a complete one-stop-shop for urban mobility in November 2015. In addition to car2go and Flinkster, mytaxi and Deutsche Bahn, the moovel app can be used to book and pay for journeys by the transport modes within Stuttgart Transport Association (Verkehrs- und Tarifverbund – VVS). Tens of thousands of VVS tickets have now been ordered via the moovel app. The new mobility app update offers an easier registration process and mobile-enabled driver’s license validation.
Multimodal mobility platforms such as moovel help make the designing of transport in cities easier and more sustainable. “In November 2015, we launched the first real one-stop-shop for urban mobility in Stuttgart,” says Jörg Lamparter, CEO of moovel Group GmbH. “Since the launch, many people have been relying on the moovel app to plan their mobility in the Stuttgart region using their smartphones.” So far, tens of thousands of VVS tickets have been booked via the moovel app. The trend towards smartphone-based ticket booking for local public transport was boosted by the moovel price campaign during the “Particulate Matter Alerts” in Stuttgart: during this initiative, individual VVS tickets could be purchased for 50 percent of the regular ticket price using the moovel app. In the periods concerned, the number of VVS tickets booked via the moovel app was many times higher than on comparable weekdays without the ‘Particulate Matter Alert’.
Co-creation: App advancement in close collaboration with customers
In line with the growing popularity of the moovel app in the market, customer feedback has also increased. “We are very grateful for the requests, ideas, and suggestions for improvement we get from our customers. We regularly invite moovel users to our offices so we can work together to develop approaches for improving the app,” explains Jörg Lamparter. For example, thanks to customer feedback, the moovel development team was made aware of an error that can occur in older Android devices especially: tickets are not displayed properly, causing customers to place multiple bookings. The moovel development team immediately took action to prevent unintentional multiple bookings by customers. At the same time, customers have been invited to the moovel offices via Facebook to analyze the app features on various smartphone models, and to develop solutions and improvements.